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1. #US VENTURE PARTNERS AUGMENTED VIRTUAL REALITY HOW TO#
2. #US VENTURE PARTNERS AUGMENTED VIRTUAL REALITY REGISTRATION#

Think of mixed Reality as the mix of virtual content, visual or auditory, with the real world. The earliest functional AR systems provided immersive mixed reality experiences. VR was here to stay and would be more significant than we ever imagined. When social media giant Facebook bought Oculus Rift for a cool $2 billion, we all saw the writing on the wall. Funding includes internal investments from companies like Google, Microsoft, Samsung, or Sony. If that’s true, then virtual Reality is yelling because these have been stellar years for securing Virtual Reality funding. One of the greatest rock bands once said that money talks. Notably, the years following will equate to a boom in virtual reality entertainment and augmented reality technology that will dwarf what we have seen so far, with VR making up about 30-40% of that market. Virtual Reality straps entire worlds to your head and puts them in front of your eyes to immerse you in a way you’ve never experienced before. Significant advancements in technology, not to mention the funds raised, have created the current virtual reality landscape primed to have a tremendous future. These Apps are driving revenue for device makers and creating their economy in the mobile market. Astoundingly, even current smartphones allow people to immerse themselves in virtual worlds or explore digital artifacts through augmented Reality Applications. It projects holograms you can manipulate and interact with as though they existed in your physical surroundings. It is a holographic computer you wear around your head, with lenses over your eyes. Microsoft’s Hololens is also a well-known example of an existing, commercially available Mixed Reality device.

#US VENTURE PARTNERS AUGMENTED VIRTUAL REALITY REGISTRATION#

Computer-generated perceptual information enhances objects in the real world, including multiple sensory modalities. AR is a system that fulfills three essential features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. Gamers may not want to admit it, but AR is a much larger piece of the profit pie. ARĪugmented Reality (AR) is an interactive experience of a real-world environment.

#US VENTURE PARTNERS AUGMENTED VIRTUAL REALITY HOW TO#

We know the Reality of this space, how to capture it, present it, and capitalize on it. Additionally, we began representing venture capital funds feeding these projects. We were representing companies in both areas with mind-blowing platforms. Oura began providing Augmented Reality and Virtual Reality public relations and marketing services years ago when these sectors became red hot. And, in case you are not aware, they are blossoming into a $500billion industry by 2025. Whereas Virtual Reality replaces your vision, Augmented Reality adds to it. There are moments when technology doesn’t just alter Reality, but it becomes a new reality.Īugmented Reality and Virtual Reality are two of those technologies transforming our Reality.